As the time-honored tradition of Friday Night Lights gets underway with the start of a new high school football season in Texas, Ozarka Brand 100 Percent Natural Spring Water, the official bottled water of Southlake Carroll High School Football and Dragon Stadium, today launched the new “Taste the Texas Tradition” campaign.

Inspired by the passion of the players and the support of the community for their local team, Ozarka is calling on Texans to share their favorite football traditions on social channels using #TexasTradition and #H2Ozarka.

To kick off the campaign, Ozarka brand ambassadors will distribute more than 10,000 rally towels to fans at Dragon Stadium as the Carroll Dragons take on Austin Westlake on August 29.  During the Opening Night tailgate, Ozarka will be on hand with a QB-Zone football throwing contest, raffle prizes, ice-cold Ozarka water and free giveaways.

For more information on how to participate in the campaign, visit www.facebook.com/ozarkawater or follow @OzarkaWater on Twitter.